Consulting Services

Your Association - Connect Your Brand to Your Audience

Avenue M Group helps organizations keep their brands fresh and relevant by providing the following services:

• Communication audit and assessment
• Brand mapping
• Message development
• Logo and tagline development
• Marketing collateral development and design
• Copywriting

Your Industry - Define Your Competitive Edge

An important step in successfully marketing an organization’s offerings is understanding its unique value proposition to each distinct audience. To obtain this data, the Avenue M Group conducts the following studies:

• Member and prospect quantitative research studies
• Focus groups, telephone interviews and on-site interviews
• Environmental scans and competitive analysis
• Benchmarking studies

Your Members - Attract and Engage Members

Recruiting, engaging and retaining members is a core function for most organizations. Avenue M helps organizations meet their goals by providing the following services:

• Social media profile survey
• Data mining with predictive modeling
• Strategic marketing plans for recruitment, retention and member engagement
• Recruitment and renewal campaign development and implementation
• Marketing tools (Marketing Briefs, Lifetime Value of Member) and staff training
• Marketing collateral development and copywriting

Your Events - Increase Attendance, Improve Satisfaction

Attracting attendees to in-person and online events can be a challenge regardless of the current economic situation. From budget cuts to increasing competition, organizations must find creative and innovative approaches to meeting their attendance goals. Avenue M helps organizations meet their goals by providing the following services:

• Focus groups, telephone interviews and on-site interviews
• Marketing evaluation and assessment
• Predictive modeling
• Customized event marketing plans
• Marketing collateral development
• Positioning, messaging and copywriting